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Benefits of Video in Real Estate
Video makes us smarter
– Humans retain 58% more information when we are shown HOW to do something – visually. Walking and talking through your property gives an added dimension to a purchaser
Video builds trust and rapport
– Studies have shown that people are more likely to like and trust people they have seen in person – even in video marketing – than people they have only spoken to on the phone or through email. So at open homes buyers feel familiar with Kate as they have seen her on the video promoting your home
Video is emotional
– Video conveys so much more than text or pictures. We are more likely to smile, approve or just plain want , something we see, than something we read. If a picture says 1000 words – video says much much more
Video is fast
– We can convey a message in a shorter amount of time than text. This is especially important given the short attention span of people today . We need to grab the attention immediately and video does that
Video is believable
– You are more likely to believe a video message than one comprising text or pictures
Video uses more of our senses
– We naturally believe in what we can hear and see. It is easier for our brains to process. These visual cues in a video can convince us of the appeal of a home
Video gets found
– Video is 57% more likely to make it on the 1st page of Google than text alone. The click through is more evident on video properties than on properties with only text and picture